Client: Affinitiv, Inc.
An industry-leading provider of tech solutions for the automotive industry, Affinitiv (formerly AutoLoop) has built a strong portfolio of marketing solutions for its clients. The in-house agency supports 32 automotive brands (from national corporate relationships down to independent car dealerships) with turn-key email, direct mail, social, and display campaigns for national, regional, and evergreen/local events.
White-labeling its marketing of 15+ products to so many different brands posed a unique branding challenge for a startup still trying to develop its own branding recognition. How could a brand establish itself when it often needed to shine through the facade of a nationally known auto brand? A universal design language was needed to present a consistent Affinitiv brand framework to work with each auto brand across all channels. The building blocks of marketing collateral—common layouts, wireframes, iconography—were developed and organized in a centralized library while auto brand-specific imagery and accent colors are used to customize collateral for a specific client. This allows for rapidly re-branding a piece for any auto brand while maintaining its Affinitiv DNA.
Roles: art direction, project management, design
brochures, slicks, direct mail, email, trade show booths, asset libraries