Client: Kia America
Kia is ready to shed its image as an economy brand and announced a worldwide rebrand in 2019. With a yet-unfinalized brand book it tasked its partners to fill in the blanks and define the execution of its core design philosophy to marketing channels outside the original scope of its new logo, color palette, and custom font.
The Kia Ownership Retention Experience program provides vehicle service marketing for Kia dealerships nationally covering all digital and print communication touchpoints of a vehicle owner’s lifecycle from purchase to maintenance and eventual re-purchase.
Roles: art direction, design
Email, direct mail, website
Client: Affinitiv, Inc.
An industry-leading provider of tech solutions for the automotive industry, Affinitiv (formerly AutoLoop) has built a strong portfolio of marketing solutions for its clients. The in-house agency supports 32 automotive brands (from national corporate relationships down to independent car dealerships) with turn-key email, direct mail, social, and display campaigns for national, regional, and evergreen/local events.
White-labeling its marketing of 15+ products to so many different brands posed a unique branding challenge for a startup still trying to develop its own branding recognition. How could a brand establish itself when it often needed to shine through the facade of a nationally known auto brand? A universal design language was needed to present a consistent Affinitiv brand framework to work with each auto brand across all channels. The building blocks of marketing collateral—common layouts, wireframes, iconography—were developed and organized in a centralized library while auto brand-specific imagery and accent colors are used to customize collateral for a specific client. This allows for rapidly re-branding a piece for any auto brand while maintaining its Affinitiv DNA.
Roles: art direction, project management, design
brochures, slicks, direct mail, email, trade show booths, asset libraries
4x6" Postcards
A custom type treatment and visual lexicon with an attitude of high-class raunchiness was developed for promotional postcards advertising a premier local performing arts troupe.
Photography: Matthew Holler Photography.
Starbucks offers a rigorous certification program to their top seasoned baristas where they are taught over a three month period all the minutiae of their top product—coffee. A Coffee Master is required to know everything from the effect of growth elevation on acidity, to the flavor profiles associated with every growing region. As a final trial before certification, a barista must hold a successful seminar and tasting open to the general public and attended by a panel of Starbucks Coffee Masters. Knowing your stuff is essential, but getting as many seats filled as possible sure helps your chances of connecting with your regulars—and the voting panel.
32x47" Gatorboard with Easel
Client: Self-Commissioned
Whether you draw inspiration from quotes of philosophy or are interested in a glow-in-the-dark calendar of the year’s daylight hours, sometimes you just want some fresh artwork for your walls—heavily abstracted, of course.
Role: design
24x36" Posters
Invitations and collateral for what has become a tradition at the Polish Dan home: the annual Christmas potluck. With names like Beards Wide Shut and What Beards May Come—the official theme being an amalgamation of ugly Christmas sweaters, velociraptors, and arts & crafts—the only self-imposed rule is that each invitation is handmade and hand-delivered each year.
A four-month long endeavor of nine social experiments utilizing nearly 200 individuals of all ages, documented meticulously on 3x5" cards, culminating in an ode to materialism.
Book, Blog
Featured Artwork: Greg Ferris, Natalie Roberts
Text: excerpts from Beauty Junkies by Alex Kuczynski used with author's permission
Proof of concept for promotional campaign advertising the grand opening of an exhibition of nocturnal creatures at the American Museum of Natural History.
Poster, Banners, Invitation, Vehicle Wraps, Logotype
Ongoing monthly discussion and lecture series covering all facets of life from a modern religious perspective.
96x48" Banners
Art Direction, Illustration
Collateral materials for Ringling College's Accepted Student Day. The Dean of Admissions requested a printed item of value accompanying the pertinent information. In order to adhere to a tight budget, a single two color pamphlet unfolds into a map of the school and further into a poster with tear-off trading cards of graduates' success stories.
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Success.
It’s the word. Whether it means scoring that dream career or becoming the master of your craft, Ringling is your golden ticket. This is Day 001 of your journey to success.
Inside you’ll find your schedule for the day along with a map of the college and a few words from past and current Ringling students. So without further ado…
Welcome!
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Day #001
Ringling College Presents your future: The shortest distance on your journey from points A to B
A: Your Life Now
You've been accepted to the best art and design college in the world. Check out more proof.ringling.edu
B: Dream Career
Ringling College is the shortest distance between where you are now and living your dream.
Sweet Careers For You* 2013
*full list a gajillion times longer go to proof.ringling.edu
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Save the Date Card, Invitation, Poster with Belly Band
Poster series for the unapologetically local and annual Spandex, a free show and dance party showcasing resident Florida bands and DJs, where the only rule is to make sure you wear something tight and stretchy. Glitter supplied.
Posters, Postcards, Plexi Lightbox Installation
This middle school sought to replace some disintegrating pole banners circling the front entrance to their main campus building. While the originals simply listed the elective classes available to students, the replacements were a rare opportunity for a cash-strapped system to liven up the campus with inspirational phrases submitted by the school's teachers to accompany the set of redesigned originals.
Pole Banners