Starbucks offers a rigorous certification program to their top seasoned baristas where they are taught over a three month period all the minutiae of their top product—coffee. A Coffee Master is required to know everything from the effect of growth elevation on acidity, to the flavor profiles associated with every growing region. As a final trial before certification, a barista must hold a successful seminar and tasting open to the general public and attended by a panel of Starbucks Coffee Masters. Knowing your stuff is essential, but getting as many seats filled as possible sure helps your chances of connecting with your regulars—and the voting panel.
32x47" Gatorboard with Easel