Client: Kia America
Kia is ready to shed its image as an economy brand and announced a worldwide rebrand in 2019. With a yet-unfinalized brand book it tasked its partners to fill in the blanks and define the execution of its core design philosophy to marketing channels outside the original scope of its new logo, color palette, and custom font.
The Kia Ownership Retention Experience program provides vehicle service marketing for Kia dealerships nationally covering all digital and print communication touchpoints of a vehicle owner’s lifecycle from purchase to maintenance and eventual re-purchase.
Roles: art direction, design
Email, direct mail, website